We spend a major chunk of our time on websites and social media pages. How they are designed really affects how we feel about the brand, how we distinguish them from their competition, how and what we purchase. Design is not just a visual thing. It’s a thought process. It’s a skill. Ultimately, design is a tool to enhance humanity. It’s a frame for life.

All the projects begin with a strategy, prioritising people, putting the human experience at the beginning of the design process, and then from that process of interrogation and empathy, creative llamas kick in.

I'm driven by my curiosities. By learning more about what makes people follow a brand, buy their products or services - customer behavioural science, and so on, really made me understand how to leave a profound impact on the viewer, even at a glance.

We’re passionate about using design as a tool to narrate a visual story, a story unique to each brand we work with, by applying three key principles of storytelling - problem, conflict and solution. That’s how we help the brand distinguish itself from the competition.